CEO & ProductSamuel Dirksz
Co-founder & CEO · Product and strategy
Sam was a senior advisor at Innovasjon Norge from 2020 until the office closed in 2026, the last stretch on the digital product team building MinSide and En vei inn, the public funding portal Norwegian founders actually use. Before that he led product at Digital Revisor, automating the routine work of auditors and accountants with early AI. That is where he and Erik first worked together. Twenty-five years of building came first: custom PCs, bike shops in Amsterdam, digital ventures. Lynus is the tool he kept wishing existed while doing the job by hand.


